When to Use Drone Video vs. Drone Photos for Real Estate Listings
In today's competitive real estate market, standing out online is everything. Aerial drone photography and video can take a listing from average to extraordinary—but how do you know when to use drone video vs. drone photos?
Let’s break it down.
📸 Drone Photos: Perfect for Showcasing a Property’s Layout
Still aerial photos are ideal for giving potential buyers a clear, compelling view of the property’s layout and surroundings. They’re especially effective when you want to highlight:
Lot size and property lines
Proximity to amenities like lakes, beaches, parks, or schools
Roof condition or new additions like solar panels
Backyard features like pools, patios, and outbuildings
These images are perfect to add to MLS listings, and they load fast—great for buyers scrolling through on their phones.
When to choose drone photos:
You are marketing the listing primarily through MLS
The home’s standout features are static: land, views, location
🎥 Drone Video: Best for Storytelling and Luxury Listings
Drone video offers something photos can’t: motion and flow. A smooth flyover or sweeping pan brings your listing to life and gives buyers a feel for the property before they ever set foot inside.
Video is ideal for:
Luxury properties with unique architecture or landscaping
Large estates where a wide view helps establish scale
Properties with dramatic surroundings, like waterfronts or hilltops
Creating emotion—video adds music, movement, and a cinematic touch
It also works beautifully for branded content. Agents can use drone video in social media reels, listing websites, and even as part of a personal marketing portfolio.
When to choose drone video:
You're marketing a high-end property or unique estate
You want to create a buzz on Instagram, Facebook, or YouTube
The listing would benefit from an elevated, cinematic presentation
💡 Pro Tip: Sometimes, the Answer is Both
In many cases, combining drone photos and video creates the most well-rounded marketing package. A few stills for the MLS, plus a short branded video for social and email campaigns, covers all your bases.
If you're unsure which direction to go, I’m always happy to recommend the best approach based on the property and your marketing goals.
Ready to elevate your next listing with aerial media?
Contact me if you’d have any questions or click here if you’re ready to book a session. Whether it's photos, video, or a custom combo, we will make your property shine.
